We work to create a ripple of positive impact through the advisors, teams, families, clients and communities we directly or indirectly serve. Drawing out the best version of each person we work with, we help them to channel and optimize their unique gifts in business and in life.

By clarifying their vision, identifying obstacles, and customizing solutions, our clients are able to stay focused on making the greatest impact possible within their sphere of influence – from their client’s financial security to charitable endeavors, to opportunities to provide exciting careers.

Purposeful Contribution
Create Impact Using Unique Gifts and Talents
Be a Source of Contagious Inspiration



Heidi Hoium has spent more than a decade in the financial services industry. She began her career as the Director of Client Relations in Minneapolis, MN. Heidi and her team earned Top 10 company honors each of her 5 years spearheading the program. In her final year, the program surpassed $1M of premium, becoming only the 2nd in company history to do so.

In 2010, Heidi joined forces with a financial advisor, to apply her knowledge and ideas more intimately to a select group of clients in his financial planning practice. The results were stellar, with team landing in the top 2% company-wide for insurance production in each year Heidi was with them, and leading his investment practice to a 650% increase.

Heidi has always had a keen interest in coaching and developing advisors. A Certified Coach, and always one to keep her skills sharp, she has been coaching reps and their staff in different capacities since 2008.

In February 2013, Heidi had a strong desire to have an impact beyond simply one advisor, and one firm. She wanted to continue to solve problems and implement solutions, and thus Ironworks Consulting was born. Now, Heidi leads advisors and their teams to unparalleled levels of efficiency and success.

When she is not working with clients, you will likely find her on a golf course, in a yoga studio, or boating on the river....that is, of course, if the crazy Minnesota weather cooperates! She is an active member of Five Oaks Church and loves giving back thru missions and other charitable endeavors (check out our “Charitable” page for more details).


Jana comes to us from a veteran advisor’s team in Indianapolis where she led the practice to 3 years in a row of their Best Year Ever by implementing more streamlined and efficient systems, along with strong customer service solutions. She also helped expand the use of technology throughout her network office, which helped Jana realize her passion for coaching and goal-setting, ultimately inspiring her to connect with Heidi to pursue a career in consulting. Prior to joining NM, Jana worked as the Vice President of Administration at a green technology company, as well as roles in operations, marketing and accounting for a manufacturing company. 

Jana and her husband Seth live in Carmel, Indiana with their young son, Buck. In her spare time, Jana enjoys spending time with her family, playing sports, seeing live music, volunteering with the elderly, and working on house projects.




Katie has 11 years of work experience as an executive assistant and project coordinator. She enjoyed the opportunity to polish skills in a wide variety of areas while serving at a small nonprofit for the majority of that time. She is highly focused on details and finds it rewarding to support leaders as their dependable "right hand" in organizing business and achieving goals.

Katie and her family live in Minneapolis, Minnesota, where they enjoy the parks and trails during all seasons. She values time to read, garden, and most importantly- spend intentional time with family and friends.